However, Sensor Tower estimates Hinge has more than 3 million worldwide downloads across both i OS and Android, 94 percent of which are in the U. The removal of the Facebook requirement, not at all coincidentally, comes at an interesting time for dating app businesses in general, which have just learned Facebook now aims to compete with them directly.
Alexandra is a content management intern for Best Company.
As she finishes up her degree in English and editing, she spends her free morsels of time rock climbing and hiking.
The premise was that this would make online dating feel less creepy.
And, because you shared mutual friends, you’d be less concerned that the person was a total nut.
After filling in the profile, users can disconnect from Facebook without losing the imported information, Hinge notes.
Hinge doesn’t believe the move away from Facebook as the underlying network will have an ill effect.
This also helped Hinge stand out in a space that’s dominated by Tinder, which could often seem random and filled with those not in search of “real relationships,” let’s say.
Over the years, Hinge doubled down on this brand position with call-outs like in its marketing materials.
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