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The symbol was originally chosen by the Gay Activists Alliance of New York in 1970.
The GAA was a group which broke away from the larger Gay Liberation Front at the end of 1969, only six months after it's foundation in response to the Stonewall Riots.
The reasoning was that the lambda would easily be mistaken for a college fraternity symbol and ignored by the majority of the population.
Eventually though, the GAA headquarters was torched by an arsonist, destroying not only the building but all of the organization's records, and the movement never recovered from the loss. Whatever the lambda meant or means today, it's everywhere.
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Even Jesse Jackson's Rainbow Coalition has made use of the rainbow has a freedom symbol.