Going forward, the company looks to scale pan-India and enter 50,000 stores in the coming years.
Some of the big celebrity startup investors from the Indian entertainment industry include Amitabh Bachchan, Aamir Khan, Salman Khan, Madhuri Dixit, Shilpa Shetty, John Abraham, and Jacqueline Fernandez.
And the latest to join the club is actress Deepika Padukone, with her first investment in a consumer FMCG brand.
It is sold across 10,000 touch points, including modern trade chains like Reliance Fresh, Godrej Nature’s Basket, Foodhall, Big Bazaar, and Hypercity.
It is also available on ecommerce platforms including Bigbasket and Amazon.
In 2015, Amitabh Bachchan invested $250,000 in Singapore-based Ziddu, along with his son, actor Abhishek Bachchan.
And, Madhuri Dixit invested in wearable and preventive healthcare devices startup GOQii in 2014.Founded in 2016 by husband-wife duo Varun and Ghazal Alagh, Mamaearth has already acquired more than 500,000 customers across 120 cities in India.The startup has a presence in over 500 stores across the country, and is all set to reach the impressive Rs 100 crore mark by 2020.In 2018, when US-based dating app Bumble announced its entry into India, Priyanka Chopra not only invested in the app but also became its brand ambassador.She is also an advisor to the female-centric app that is available in both English and Hindi on i OS and Android.“Women want love, they want friendship, and they want to find a career, and that’s the uniqueness of what Bumble delivers — a digital community that encompasses all that, while empowering women to take charge of their lives,” she said.He also invested in a fashion styling app IStyle You in 2016.