Darren Ravens, Integrated Marketing Manager for 24.com, South Africa's largest digital publisher, says that provides the technology to design and operate a dating website.
This technology is then used to create different sites (or "mirrors") using a standard platform.
It is estimated that there are 190 millionaires living in Kwa Zulu-Natal based on the South Africa 2015 Wealth Report by New World Wealth.
This proofs the inaccuracy of the information provided on these types of sites and that it's only used to get users to sign up. On the affiliate site partnering page of Successfulmatch.com, the following paragraph summarises the business model:“Our affiliate programmes pay one of the highest commissions available in the industry.
One such website offering its services to people suffering from herpes, dating, even goes as far as calling STD’s “gifts”; “People gifted with STDs are special.
Their needs, preferences and tastes are very different too.
One could essentially argue that signing up to a niche site is nothing more than signing up to a dating website with “niched bannering”.
Judging by the policies and disclaimers of the sites, you are essentially a fish lured into a pond which, on the surface, appears to be a place you can call home, but turns out to be a cesspool full of monsters once you look below the surface.
Hope aims to provide unconditional support and a feature-packed STD dating platform for all these special people.” Using emotion-laden wording, romantic stock pictures of happy couples and a high number of 'success stories', these STD dating sites draw large numbers of subscribers looking for love. In 2014 the dating website was involved in a lawsuit when a user discovered his profile was also shared on other sites like AIDSDate, Herpesinmouth, Christian Safe Haven and Meet Black POZ when he was neither HIV positive, Christian or Black, and this despite the site promising a "confidential" service.
On the Terms of Service page it states that information about the user’s HIV and STD status might be shared with other sites in the group, which is the parent site of all the abovementioned properties.